Pre Launch User Testing
We learned a few important points during our pre-launch user testing phase. Here is the one that surprised me the most:
The close button, located in the top right corner (its function was meant to be a way of closing out of the gallery and finding yourself on the page you were prior to entering the gallery) was totally overlooked by almost all participants.
We decided to give it the benefit of the doubt and ran A/B test – got the same result! People were using browser back button to navigate out of the gallery.
We might have very strong feelings about the best UX solutions for our readers. But they are only an assumptions that are supported by our experience, best practices, intuition, recommendation…etc. Its all good, but they must be verified and adjusted, revised, if needed, after watching OUR audience interact with an actual product.
Going back the drawing board, re-mapping user experience, re-testing once again allowed us to create a solid UX for our readers.